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Marketing, Business & Risk Management


Locally-grown vegetables are pictured here at the Real Food Store and Deli in Helena, where produce sales have increased by 10 to 20 percent each year. (Bill Brewster photo)

No matter what you grow, you'll need to sell it at a profit if you're going to stay in business. These resources can guide agricultural business planning and help farmers manage the amount of risk in their enterprises. In addition, some of these resources offer advice on diversifying, developing new markets and adding value to farm products to increase income. Several categories of publications are offered:

NOTE: Some of the following documents are available as Adobe Acrobat PDFs. Download Acrobat Reader.

Organic Marketing and Labeling

Completing Your Application for Organic Certification Summary [HTML] [PDF/860K]
Eco-Labeled Foods: Profit or Problems available only by calling 1-800-346-914
Marketing Organic Grains Summary [HTML] [PDF/770K]
National Organic Program Compliance Checklist for Handlers Summary [HTML] [PDF/482K]
National Organic Program Compliance Checklist for Producers Summary [HTML] [PDF/409K]
NCAT's Organic Crops Workbook: A Guide to Sustainable and Allowed Practices Summary [HTML] [PDF/433K]
NCAT's Organic Livestock Workbook: A Guide to Sustainable and Allowed Practices Summary [HTML] [PDF/374K]
Organic Certification Process Summary [HTML] [PDF/455K]
Organic Farm Certification & the National Organic Program Summary [HTML] [PDF/190K]
Organic Field Crops Documentation Forms Summary [HTML] [PDF/241K]
Organic Livestock Documentation Forms Summary [HTML] [PDF/188K]
Organic Marketing Resources Summary [HTML] [PDF/691K]
Organic Orchard, Vineyard, and Berry Crop Documentation Forms Summary [HTML] [PDF/121K]
Preparing for an Organic Inspection: Steps and Checklists Summary [HTML] [PDF/622K]

 

Direct Marketing Options

Community Supported Agriculture Summary [HTML] [PDF/806K]
Entertainment Farming and Agri-Tourism Summary [HTML] [PDF/542K]
Montana Farmers Market EBT Manual Summary [HTML] [PDF/1.4M]
New Markets for Your Crops Summary [HTML] [PDF/1.4M]
Selling to Restaurants Summary [HTML] [PDF/945K]

 

Value-Added and Processing

Adding Value through Sustainable Agriculture Entrepreneurship: Overview and Resources Summary [HTML] [PDF/558K]
Adding Value to Farm Products: An Overview Summary [HTML] [PDF/524K]
Edamame: Vegetable Soybean Summary [HTML] [PDF/439K]
Grain Processing: Adding Value to Farm Products Summary [HTML] [PDF/206K]
Keys to Success in Value-Added Agriculture Summary [HTML] [PDF/620K]
Oilseed Processing for Small-Scale Producers Summary [HTML] [PDF/889K]
Organic Standards for Handling (Processing): Highlights of the USDA's National Organic Program Regulations Summary [HTML] [PDF/693K]
Small-Scale Egg Handling Summary [HTML] [PDF/1.3M]
Sorghum Syrup Summary [HTML] [PDF/57K]
Soyfoods: Adding Value to Soybeans Summary [HTML] [PDF/989K]
Value-added Dairy Options Summary [HTML] [PDF/288K]

 

Business Planning and Management

Agricultural Business Planning Templates and Resources Summary [HTML] [PDF/274K]
Beyond Basic Compensation Summary [HTML] [PDF/2.5M]
Conservation Easements Summary [HTML] [PDF/176K]
Enterprise Budgets and Production Costs for Organic Production Summary [HTML] [PDF/844K]
Evaluating a Rural Enterprise Summary [HTML] [PDF/300K]
Finding Land to Farm: Six Ways to Secure Farmland Summary [HTML] [PDF/1.5M]
Moving Beyond Conventional Cash Cropping Summary [HTML] [PDF/1.1M]
Positive Practices in Farm Labor Management Summary [HTML] [PDF/1.3M]
Start a Farm in the City Summary [HTML] [PDF/2.3M]

 

Funding

Building Sustainable Farms, Ranches and Communities Summary [HTML] [PDF/1.6M]
Federal Resources for Sustainable Farming and Ranching Summary [HTML] [PDF/812K]

Mag IconSearch ATTRA's Funding Opportunities Database

Where Else Can I Find Agricultural Funding Resources?

Grassroots Guide to the 2008 Farm Bill

 

Risk Management

Agricultural Risk Management - English and Spanish Curriculum
Organic Certification for Southern Farmers

Beyond Basic Compensation Summary [HTML] [PDF/2.5M]
Conservation Easements Summary [HTML] [PDF/176K]
Positive Practices in Farm Labor Management Summary [HTML] [PDF/1.3M]

 

Other Marketing Topics

Beef Marketing Alternatives Summary [HTML] [PDF/772K]
Grazing Contracts for Livestock Summary [HTML] [PDF/775K]
Green Markets for Farm Products Summary [HTML] [PDF/144K]
Pork: Marketing Alternatives Summary [HTML] [PDF/738K]
The Economics of Grass-based Dairying Summary [HTML] [PDF/232K]

 

Cooperatives (USDA-RBS Publications)

Cooperative Farm Bargaining and Price Negotiations
Cooperative Feasibility Study Guide
[PDF/505KB]
Cooperative Marketing Agencies-in-Common
[PDF/2.7MB]
How to Start a Cooperative
[PDF/135KB]
Rural Cooperatives Magazine
Small Fresh Fruit and Vegetable Cooperative Operations
[PDF/2.3MB]
Understanding Cooperatives: Ag Marketing Cooperatives
[PDF/179KB]
USDA-RBS Cooperatives Series publications
A list of additional USDA-RBS Cooperatives Series publications. The publications listed here are also available in print from ATTRA. Contact ATTRA at 800-346-9140 to request copies.

 

Links to Other Marketing and Business Information

Agricultural Marketing Resource Center (AgMRC)
Iowa State University
FoodMAP: Food Marketing and Processing
How to Direct Market Your Beef, SARE
Meat, Poultry and Egg Product Inspection Directory
Organic Price Report (OPR)
The New Farm® Organic Price Report ™ from The Rodale Institute® publicizes weekly price updates of organic prices for a range of goods alongside conventional prices in the same region.
Reap New Profits: Marketing Strategies for Farmers and Ranchers, SARE
Taking the First Step: Farm and Ranch Alternative Enterprise and Agritourism Resource Evaluation Guide
[PDF/1.7MB]
The Rodale Institute Farm Locator
USDA Fruit and Vegetable Market News
USDA Livestock and Grain Market News, USDA Agricultural Marketing Service
Western Profiles of Innovative Agricultural Marketing: Examples from Direct Farm Marketing and Agri-Tourism Enterprises

 

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This page was last updated on: June 16, 2010